The Man Behind the Method — and Why He's Not What You'd Expect

People see the black hat and the beard first. Then they see the results.

I've been telling business owners what they need to hear — not what they want to hear — for more than 20 years. And for 20 years, that blunt honesty has been the most valuable thing my clients receive.

I've advised Google's marketing team. I've authored hundreds of columns across major publications — not the fluffy "7 Tips" variety, but the kind of specific, contrarian strategy that executives clip out and keep. I've been quoted in more than 200 publications and featured on CNBC. And I've done something most consultants never attempt: 3,000+ advisory engagements across 47 different industries.

That last number matters most. When you've worked with dentists and hotel chains and SaaS founders and bakeries and plumbers and developers and food franchises, you start seeing patterns that specialists never see. Solutions that migrate across industries. Pricing models from one world that quietly revolutionize another.

Your industry-specific consultant will never make these connections. Not because they're not smart — because they've never been in the rooms I've been in.

I built SuggestTen because I got tired of watching this industry charge $50,000 for a PDF nobody reads. The constraint — exactly ten recommendations, every one actionable by Monday morning — forces the specificity, honesty, and commitment that most advisory engagements systematically avoid.